11-19-2006
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#64 (permalink)
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Creating
Location:
North of Sydney Australia
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Not Ranked
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+0 / -0
0 score
Re: Salt, NaCl, Sodium Chloride.
Quote:
http://www.news.com.au/story/0,23599...7-1243,00.html
Desalination plan sparks green concerns
By Danny Buttler
November 13, 2006 12:00am
Article from: Herald-Sun
IT seems a simple solution on paper. Spend a few hundred million dollars and start turning salt water into an endless supply of drinking water.
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Quote:
Tata Salt: Salt Of The Nation
Brand : Tata Salt
Company: Tata Chemicals
Agency: Bates
Brand Count :155
Tata salt is India's first branded salt. The story of this brand is interesting because the brand came as bye product. Tata salt was launched in 1983. Tata Chemicals has their largest integrated chemical plant in Mithapur. The soda ash plant needed fresh water for their boilers. Hence to supply fresh water, the company started purifying sea water and it created high quality salt as a bye product in the process. This coincided with the government campaign with the support of UNICEF for promoting Iodised salt since iodine deficiency was a serious issue haunting the children's health.
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http://marketingpractice.blogspot.co...of-nation.html
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