Science Forums 2

[C1ay]

Originally Posted by bumab

I don't know if it would work... probably, based on the fact that Victoria's Secret uses nearly naked women to market to women.

And that's an interesting point that brings up a tangent to the main topic. I think it is fairly obvious that Victoria's Secret is using sexually suggestive subliminal persuasion to market to women.

This reminds me of another phenomenon I've noticed in the checkout aisle at the grocery store. Nearly every magazine aimed at women suggests sex on the cover in one way or another. They all have headlines like "Please him tonight", "X number of new positions to try" or "Find his magic G spot", etc. A cursory glanc at the magazines aimed at men reveals nothing of the same. They all hint at something like "Make your car faster", "Shoot Straighter" or "Catch bigger fish". We you take it all in as a whole you get the impression that women spend more time thinking about sex than men do. For some reason my real life experiences just don't carry the same message.

It's blatantly obvious that marketers are trying to use subliminal persuasion everywhere. I wonder how much it really works though. I imagine that stores like Victoria's Secret do get a little more business from women who think they need their products to look more attractive. I imagine they also get a little more business from men that want their women to be more enticing. OTOH, as soon as my men's wear outlet starts parading sexy men around the store I think I'll do my shopping elsewhere. I think this would probably chase off most of their other clients as well, except for the gay ones. To this end I guess there is some effect of subliminal influence. Sex sells. Does it really appeal to women more than men though? That's the real question