I enjoyed the SciAm article too, and was particularly intrigued by the notion of the web having a "scale-free" structure, although I have to admit I'm a bit skeptical of its value in the "interesting" space of the web: As per Marshall McLuhan, 90% of everything is crap, so if you were to prune off the 90% of web sites at the periphery, I think you'd end up with an exponential structure.
Fortunately for us, Hypography is pretty well connected....
A point of view can be a dangerous luxury when substituted for insight and understanding,

Buffy