* Cough *
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Of course, you shouldn't be a complete doofus and try this with a 100% black-and-white newspaper, aye. You need a paper with colour. Like, duh.
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...and I suppose the opposite is true, too - you shouldn't be a complete doofus and try it with a 100% colour publication, either.
Let me rephrase - so as to avoid all confusion: Try the above with a publication that sports both colour and black-and-white pages, where the black and white ads are cheaper than the colour ones. Failing that, count property ads printed on heavy weighted paper as opposed to thin, crappy paper. If internet ads are the way to go (my God - no-one in the "Third World" advertises property on the internet - do the REALLY DO THAT??? *GASP*!) then compare the budget spent on high-traffic sites as opposed to low traffic sites which will be cheaper, and monitor the percentage change over time.
Goodness gracious me - here in the "Thrid World", we have a free press ranging from single-page monochrome flyers printed in blood on the beaten skins we peel off the backs of the slaves we worked to death in the mine-pits, to mixed-colour newsprint, to full-colour perfect-bound glossy magazines filled with crap imported from the States containing such gems as "Ten Ways To Know If You'll Die From Brain Heammorhage Reading This Article" to "How To Tell You're Pregnant In Only Nine Months".
But I though I was pretty clear in the original post as to which media to try for this particular purpose.
If you have to try any other media, then it should also be clear to calculate the budgets blown on cheapies as a percentage of that blown on the more expensive ones, and how its changing over time as an indicator of the economic circumstances.
