___I think just looking at all the post & information on this topic clearly indicates the existence of a subliminal effect. For one thing, if there wasn't some measurable effect the marketers wouldn't be spending money on it. I don't think they have any magic formula or really understand how it works, but rather they put hidden images in the adds & then simply measure response to the add in relation to a normal 'control' add. If it works use it, if not try something else.
___Don't think that having a Phd makes you exempt either. By changing the nature of the sublimal 'icon' to suit different authority figures, anyone is susceptible. I refer you to Stanley Milgrams work on response to authority.
