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Originally Posted by TeleMad
I've seen an ad on TV for a homeopathic cold medicine (can't remember the brand) that claims to reduce the length of time you have cold symptoms by half, or something like that. How can they legally advertise that?
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Interesting question. I think that if the product is not regulated by the FDA (that is, if it is a "natural" product, like a vitamin) the responsibiltiy for enforcement of any claim is pretty vague, and usually specific to the state. Also, someone has to care.
Usually the claim will be something like "may reduce and shorten duration of cold symptoms by up to 50%" or some similar non-commitment. In this case, they didn't really commit to anything.
Usually no jurisdiction (like the county DA) really cares unless someone gets hurt.
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