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Ghostwriting Journal Articles

Posted 08-17-2009 at 09:49 PM by freeztar
I was appaled at the recent news involving the pharmaceutical company, Wyeth, paying people to ghostwrite favorable articles on the drugs they sell.

Quote:
Originally Posted by http://www.nytimes.com/2009/08/05/health/research/05ghost.html?_r=2
Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing 26 scientific papers backing the use of hormone replacement therapy in women, suggesting that the level of hidden industry influence on medical literature is broader than previously known.
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The court
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M.C. Grillmeister
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Old

Resveratrol, the authority fallacy, and marketing

Posted 08-11-2009 at 10:52 AM by freeztar
It was a bit disturbing to read the article about Dr. Sinclair's name being marketed as an authority promoting Resveratrol (an acclaimed anti-aging chemical derived from wine).

Resveratrol: The Hard Sell on Anti-Aging - BusinessWeek

This is a classic example of a technique of influence. Use the logical fallacy of authority (in this case, a scientist from Harvard University) to make an ad campaign that sells. This is made more worrisome by the fact that Dr. Sinclair...
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M.C. Grillmeister
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Old

new smilies!!

Posted 08-09-2009 at 05:38 PM by Turtle (The way I see it...)
gotta try 'em!!



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Percipient
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