Entries for August 11, 2009

It was a bit disturbing to read the article about Dr. Sinclair's name being marketed as an authority promoting Resveratrol (an acclaimed anti-aging chemical derived from wine).

Resveratrol: The Hard Sell on Anti-Aging - BusinessWeek

This is a classic example of a technique of influence. Use the logical fallacy of authority (in this case, a scientist from Harvard University) to make an ad campaign that sells. This is made more worrisome by the fact that Dr. Sinclair...