A new book out called Numerati, about the mathematical elite who turn everything we do into mathematical models for analysis. Google and IBM are talked about heavily.
For those of us in Expert Systems and other areas of Predictive Analytics, this sounds like he is talking very much about what we are doing.
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Point: Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
~ Charles Mingus
Counter Point: The simplest solutions are often the cleverest.
They are also usually wrong.