Guys, rare earths, remember?
As for the battery-swap, the "Better Place" name would be at stake! They have priced in the cost of replacing the battery every 3 to 4 years, and it is still as cheap as petrol at 60 cents a litre!
Not only that, but the CEO talked about the cost of the batteries goes down as performance goes up according to a Moore's law. Shai Agassi said that in a few years, if you lock in your agreed price / km transport for a 5, 6, or 7 year contract, he could visualise a situation where you sign the km's contract and they give you the car for FREE! (Because batteries are getting so cheap!)
As for the battery swap stations... watch this video of the world's first automated battery swap station in Tokyo where Better Place will be experimenting with the Taxi market next year!
Californian's will see Better Place charging points springing up all over the place and Battery Swap stations coming...
Video here.
Video: Better Place's automated electric vehicle battery switch station is faster than Melvin Dummar