I think the best way to bet would be to determine the average number of spins of the wheel between two hits of 0.
As Ron previously mentioned, the probability of rolling n consecutive spins is given by
With this in hand we are free to take the average number of spins between zero rolls, given by
This sum gives us the average number of spins (the probabiltiy of that number of spins, multiplied by the number).
With some mathematical trickery (if anyone wants to see the mathematics, let me know and I'll type it up) we find that this sum has a closed form: and gives exactly 36 spins. (This should not be surprising to anyone, but it is nice to know that math works out).
We can also take the root mean squared spin number. This simply involves replacing the leading n with n^2 in the sum above. This too has a closed form, and gives around 50. Hence our deviation is rather high (in fact, almost equal to the mean).
Sorry for not typing up the math, I just ran out of steam. If anyone wants to see it, let me know and I'll type it up.
Edit to clarify: Since the variance is essentially the mean, we expect this to follow a poisson distribution. (This is common for the case of random walks with each step unlikely) Hence, we can instantly assert the following: our mean value is 36, as is our mode.
-Will