Well Was it really me who said Australia had got rid of Financial Cowboys in the 80's?
If it was, I deny it completely
Two large margin-lending stockbroking firms have just gone to the wall because of a "Crisis in Confidence" (+ with one, maybe, a touch of corruption)
Now I can't remember my economics teacher ever mentioning that in an economics lecture.
Is this what you mean by Behavioural Economics?
Perhaps a marriage pf sociology, psychology, group dynamics, choas theory and economics might give us better predictive models?
O yes, There is that wild-card too -GREED.