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Re: A funny question please leave your opinion ^.^
The guys that do this say that you get a good reaction from regular coke as well, but because diet coke does not have sugar, it is easier to clean up after getting soaked in it.
By the way i think the psychology behind us liking that is not dissimilar to that behind liking fireworks, rockets and other projectiles. We are generally fascinated by things that defy gravity or logic, we are fascinated with things we can not explain, our minds are tuned to detect motion, and because of that, moving things tend to fascinate us more then not moving things, things that make subtle sound arouse our predatory instinct, which gets further reinforced with the movement of an object, (this is not the case with fireworks and rockets, but is with coke). And exploding things, such as the volatile reaction that makes a bottle of diet coke spew a fountain of soda into the air, also give us a small sense of danger, all of which induces the release of endorphins and adrenalin, both of which, unless in a dangerous situation, we tend to enjoy...
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Microsoft, the leader in using innovative tactics to promote irksome experience, coupled with antiquated technology that's held together by a pyramid of makeshift afterthoughts.
Apple, the leader in using irksome tactics to promote innovative experience, coupled with an antiquated core that's enhanced by state-of-the-art afterthoughts.
Linux, the leader in not using any tactics to promote user-defined experience, coupled with state-of-the-art core enhanced by innovative afterthoughts.

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