Does Sex Sell? New Study Shows How To Make Women Respond To Sexy Ads
Published by Moontanman
02-27-2009
Does Sex Sell? New Study Shows How To Make Women Respond To Sexy Ads
ScienceDaily (Feb. 26, 2009) — Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.